The Tirupati laddoo that has a dedicated following of its own, even among those who may not identify themselves as devotees, is now available at kiosk machines set up at laddoos counters in Tirumala.
The pilgrim-friendly initiative is an innovation introduced recently by the Tirumala Tirupati Devasthanam. This facility allows pilgrims to conveniently pay for additional laddoos using UPI. After payment, a receipt is generated, which can be used to collect the extra laddoos.
The intention behind this innovative move by TTD is to improve pilgrims’ overall experience by cutting down on lengthy waiting. One of the biggest draws for anyone going to Tirumala for a darshan of Lord Venkateswara is the Tirupati laddoo. Even if it did not have a GI tag, devotees of the laddoo insist that it is so distinctive in flavour and texture that you can make out immediately if it did come out of the “potu”, the place in Tirumala where laddoos are made.
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